Website Surveys
They work because they're convenient to take. They work because they're nonintrusive. They work because they can be deployed and analyzed with minimal investment.
Our clients have employed website surveys to extract all kinds of information about their customers and their potential customers. Here's a look at a few popular uses:
Pop-Up Surveys
Pop-up website surveys are as easy to administer as they are to take.
First, a popup window invites the website visitor to participate in a survey.
Next, the visitor's behaviour on the site is captured. Key usability information including pages visited, time spent, and general navigation behaviour are collected.
Finally, once the visitor leaves the site, a very concise questionnaire is presented.
Benefits of Website Surveys
Extra info you didn't expect. It's amazing what type of information a properly constructed website survey can generate. Website survey participants have a history of offering in-depth answers to basic questions.
Honest answers to sensitive questions. People don't like being judged, but when there's no one around to hear their answer, a survey participant is more likely to speak the truth. This is especially true for questions on sex or drug use.
An experience that makes sense for the user. Website surveys can include question-skipping logic, so if the next six questions don't apply because the participant answered 'no' to a question, the participant doesn't have to read those questions. You can't get that with paper questionnaires or email surveys.
Answers that pile up fast. A website survey posted on a popular website can easily receive thousands of responses in just a few hours.
More than words. Website surveys don't have to be exclusively text-based. Surveys can include photos, video, and audio to make the experience even more enjoyable for the participant.
Our clients have employed website surveys to extract all kinds of information about their customers and their potential customers. Here's a look at a few popular uses:
- Discover why shoppers are abandoning their shopping cart at the checkout.
- Measure whether the navigation of your website is appealing.
- Gauge whether a yet-to-launch product or service would appeal to your customer-base.
- Gather general opinions about your brand, your website, and your customers' overall experience.
Pop-Up Surveys
Pop-up website surveys are as easy to administer as they are to take.
First, a popup window invites the website visitor to participate in a survey.
Next, the visitor's behaviour on the site is captured. Key usability information including pages visited, time spent, and general navigation behaviour are collected.
Finally, once the visitor leaves the site, a very concise questionnaire is presented.
Benefits of Website Surveys
Extra info you didn't expect. It's amazing what type of information a properly constructed website survey can generate. Website survey participants have a history of offering in-depth answers to basic questions.
Honest answers to sensitive questions. People don't like being judged, but when there's no one around to hear their answer, a survey participant is more likely to speak the truth. This is especially true for questions on sex or drug use.
An experience that makes sense for the user. Website surveys can include question-skipping logic, so if the next six questions don't apply because the participant answered 'no' to a question, the participant doesn't have to read those questions. You can't get that with paper questionnaires or email surveys.
Answers that pile up fast. A website survey posted on a popular website can easily receive thousands of responses in just a few hours.
More than words. Website surveys don't have to be exclusively text-based. Surveys can include photos, video, and audio to make the experience even more enjoyable for the participant.