What drives a consumer from first hearing about a product all the way to the checkout with credit card in hand? A lot more than most people think.

At MaCorr, we employ a variety of research tactics to explore how and why people choose one product over another.

We take the data we collect from customer surveys, market research surveys, and other business intelligence tools to develop a decision tree.

It's a brand building tool that looks at a number of influencing factors, including:

• Price
• Benefits and features
• Offers
• Shelf location
• Packaging

We'll then map those decisions to help you discover a typical user's shopping journey. It's an amazing way to develop smarter strategies for generating more sales.