Forget about taking your brand's temperature to discover whether your brand image is working.

At MaCorr, we believe in taking its pulse, running some x-rays, and conducting a full physical.

That's why we do more than look at the big picture to determine the overall health of your brand identity. We also delve deep to assess your brand's health within the context of involvement, substitutability, and pricing.

We ask tough questions to determine the best opportunities in your market, what's driving growth in your segment, how your brand is positioned within your segment, and whether your brand is getting stronger or falling behind.

But this goes way beyond customer questionnaires and online surveys. Using our powerful proprietary models, we're able to give you a more precise view of where your brand is today and what you should be doing to get to where you want to be.

Through the aid of brand research, we'll identify the specific attributes driving brand health, enabling you to develop stronger, more competitive brand and advertising strategies.